Instagram Content & Branding Pack
FOR THE PERSONA BUILDER

by BOOSTLAB AI

Instagram Bio
@yourhandle
🔹 Visual Identity Builder
🔹 For experts, founders, creators
🔹 Portraits with presence & purpose
🔗 DM "IDENTITY" to book ↓
(Link in bio: to your landing page, PDF, or website)
Highlights (6 sections)
SESSIONS
📸 Cover: studio silhouette
Stories: before/after portraits, service options (3 concepts, brand kit, campaign shoot)
ABOUT
👤 Cover: abstract portrait
Stories: your philosophy, why "visual identity" matters, your unique approach
CLIENT VOICES
💬 Cover: text fragment
Stories: testimonials with visuals, client transformation, quotes
PRINTS / ZINES
🖼️ Cover: print or zine cover
Stories: artistic projects, personal series, limited edition prints
BTS
🎥 Cover: camera or reflection
Stories: behind-the-scenes clips, lighting setups, styling moments, set energy
BOOKING GUIDE
📅 Cover: calendar
Stories: how to book, what to expect, process steps, prep tips
Story Funnel (inside "Booking Guide" Highlight)
4-part emotional Story sequence — leading to DM
Fear or hesitation:
"I never look like myself on camera. Everything feels too posed…"
How you're different:
"I don't just take pictures — I listen, observe, and build a visual language with you."
Transformation:
"This isn't a shoot. It's a revelation. People leave saying: 'That's me. I see myself now.'"
Call to Action:
"If you want to feel confident and seen in your images — DM me the word IDENTITY to start with a mini consultation."
Content Rubrics (Formats to rotate across Posts & Reels)
1
Persona Portraits
Final image moments that express confidence, complexity, presence
Caption: short insight or quote from the client's experience
2
Visual Identity in Motion
Atmospheric Reels: movement, light changes, subtle gestures
Overlay text: "This is what presence looks like" / "Be seen in your own language"
3
Client Words
Screenshots, audio or text: what clients felt after the shoot
Caption: "It's more than a photo — it's a shift in how they see themselves"
4
Behind the Persona
BTS: setup, lighting tests, client prep, your guidance
Caption: show part of your method or how you create emotional safety
5
Thought Slides
4–6 slide carousels with minimal text
Topics: visibility, identity, rebranding, confidence in image
6
Signature Process
Reels or Stories explaining your phases: discovery, prep, shoot, delivery
Add trust by naming your unique steps
Week 1–2: Instagram Content Plan
Week 1
Day 1 — Post: Final Portrait 📸 Show a powerful client image that radiates confidence and intention. Caption: "This is what happens when you stop performing for the camera. You begin to own the frame." Hashtags: #VisualIdentity #BrandPortrait #SeenAsYouAre
Day 2 — Reel: Light in Motion 🎥 Short Reel showing how light shifts across your subject — soft shadow, highlight, detail. Overlay Text: "You are not too much. You are too rare." Sound: Ambient or minimalist electronic
Day 3 — Carousel: Conceptual Thought Slides 🖼️ 4–6 minimal slides. Topic: "Not a headshot. A declaration." Slide Ideas:
  1. "You don't need a new face. You need a true frame."
  1. "Your image should speak your language."
  1. "No more 'looking professional' — let's look powerful."
  1. "This is visual integrity."
Day 4 — Post: Client Words 💬 Share a short testimonial or message from a client. Caption: "She said: 'For the first time, I see myself — and I love what I see.' That's not about the lens. That's about the language we built." Hashtags: #ClientVoice #VisualRebranding #AuthenticPresenceWeek 2
Day 5 — Stories: Behind the Scene (BTS) 📷 Show how you prepare the scene: lighting, textures, guiding the client.
Story Tips: • Clip 1: Moodboard or location • Clip 2: You giving direction or framing the shot • Clip 3: Detail shot — hand, profile, fabric • Add poll: "Have you ever felt fully seen in a photo?"
Day 6 — Reel: Your Process 🎥 A clean Reel showing your 4-phase workflow • Discovery → Styling → Shoot → Confidence
Overlay Text: "This isn't a photo session. It's a transformation." Sound: Light piano or low ambient beat
Day 7 — Post: Persona Portrait (Before/After or Mood Shift) 📸 Share a visual transformation moment
Caption: "Before: unsure where to look. After: knowing exactly who you are." CTA: "DM me the word IDENTITY to start your own session."
Day 1 — Post: Strategic Portrait (Founder or Expert) 📸 Share a portrait of a personal brand client — author, coach, or founder.
Caption: "She didn't need a new logo. She needed a portrait that reflected her truth — not a performance." Hashtags: #FoundersPortrait #VisualStrategy #IdentityPhotoshoot
Day 2 — Reel: Gesture & Energy
🎥 A slow-motion or looped Reel showing a hand gesture, eye contact, or quiet moment.
Overlay Text: "Confidence isn't loud. It's grounded." Sound: Calm, minimal piano or lo-fi beat
Day 3 — Post: Client Quote + Image
💬 Share a direct client quote next to their portrait.
Caption: "I didn't expect it to feel like therapy. But I left with more than photos — I left with presence." Hashtags: #ClientReflections #VisualEmpowerment #SeenInMyTruth
Day 4 — Carousel: "How I Work" Slides
🖼️ 5–6 slides breaking down your process: • Discovery Call • Mood & Concept • Wardrobe & Direction • Emotional Guidance • Final Delivery
CTA Slide: DM "IDENTITY" to start
Day 5 — Stories: Mood and Styling Prep
📷 Take your audience inside your creative prep: • Styling board or fabric swatches • Notes or words chosen for the session • Clip of you laying out outfits or scouting light
Interactive Add-on: Ask: "Would you want help choosing how to visually express yourself?"
Day 6 — Post: Detail-Driven Portrait
📸 Show a minimal image that focuses on a detail — a hand, profile, texture.
Caption: "Sometimes the smallest frame says the most. Confidence lives in how you carry even your silence." Hashtags: #MinimalPortrait #VisualIdentity #BrandPhotography
Day 7 — Reel: Client Session Recap
🎥 Edit a short recap of one client session — soft transitions, motion, and emotion.
Overlay Text: "She wanted to feel seen. We built her a language of light." Sound: Ethereal synth or ambient voice sample
CTA: "Your visual identity begins when you're ready to own it. DM 'IDENTITY'."
Paid Reels Ad Concept:
Title: “This Is What It Feels Like to Be Seen”
🎥 Visual Direction (10–15 sec):
• Slow-motion footage of a client in front of the lens
• Hands adjusting fabric, stepping into light, closing eyes
• Close-ups: expression shift, breath, quiet power
• Light movement: shadows softening, a glow appearing
• Cut to final image — calm, grounded, confident
📄 Overlay Text (Sequential):
  1. “You’re not too much. You’re just too rare.”
  1. “You don’t need to look perfect — you need to look like you.”
  1. “This is not a photoshoot.”
  1. “It’s a conversation. A shift. A becoming.”
  1. [Final frame: your best portrait result]
    → “DM me the word IDENTITY to begin”
🎵 Music:
Minimal ambient — soft piano or deep pulse
(Examples: Nils Frahm, Ólafur Arnalds, or ambient versions of contemporary tracks)
🎯 Goal:
Trigger emotional resonance and intrigue — get viewers to DM with keyword IDENTITY
🧭 Funnel Path:
This Reel should live in your feed, in your Story Highlights, and be promoted as an ad.
Viewers who DM “IDENTITY” can be guided into your consultation or PDF (we’ll set that in Stage 4).
Visual Concept Guide
Colours & Textures
Colours: Deep tones (burgundy, olive, charcoal) Muted neutrals (soft gray, sand) Hints of amber or shadow blue
Light & Texture: Soft directional light or deep contrast Textures: skin, fabric, reflection, grain Physical, present, layered feel
Composition & Tone
Framing: Clean, centred or thoughtful off-center Tight crops — eyes, hands, posture Negative space used with purpose
Rhythm: Alternate bold Reels with quiet, minimal posts Visual flow like a refined journal
Emotional Tone: Empowering, intelligent, personal Every image = a visual truth or invitation
✨ This was just one example of how your session offer and visual voice can come together.
If you’d like help crafting your own clear, beautiful and client-focused content —
with the right words, pricing structure, and emotional tone —
BOOSTLAB will guide you through every step.